MSN Article or Forbes Article
In an effort to deliver an unexpected bit of happiness, Coca-Cola has created a new vending machine that doesn't accept cash, instead you have to give it a hug to get your soda. It was placed on the campus of the National University of Singapore overnight to give students a little surprise the next day. Instead of the typical Coca Cola logo, it says, "Hug Me" in the logo font. You have to squeeze the sides of the soda dispenser in a specific way to make a free Coke come out.
Leonardo O'Grady, Coke Spokesman says, “Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.”
What a great way to spread some random kindness. Bravo Coca-Cola!
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